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Customer

Definition​

A Customer is an individual or organization that purchases goods or services from a business. Customers are the end-users or recipients of products and services offered by a company, and they play a vital role in driving revenue and sustaining business operations.

Key Characteristics​

  • Can be individuals, companies, institutions, or government entities
  • Typically place orders, request services, or subscribe to offerings
  • Make payments in exchange for the received products or services
  • May have varying levels of engagement (one-time, repeat, contractual)

Types of Customers​

  • Retail Customers: Individuals purchasing for personal use
  • Corporate Customers: Organizations purchasing for business needs
  • New Customers: First-time buyers with no purchase history
  • Returning Customers: Buyers who have made previous purchases
  • Loyal Customers: Repeat buyers with strong brand preference
  • Potential Customers: Leads or prospects not yet converted

Importance in Business​

  • Revenue Generation: Customers are the primary source of income
  • Feedback Loop: Help improve products and services through feedback
  • Brand Advocacy: Satisfied customers promote the brand organically
  • Business Growth: Customer loyalty supports scalability and expansion

Customer Management in PrismERP​

In PrismERP, customers are managed through the Party Management module. Key functionalities include:

  • Adding and editing customer profiles
  • Recording transactions, payments, and sales orders
  • Assigning account and contact details
  • Linking sales and service histories
  • Maintaining customer-specific ledgers
  • Customer Ledger: Track all financial transactions with a customer
  • Sales Management: Manage quotations, orders, and invoices
  • CRM Integration: Enhance relationships and manage customer interactions
  • Reports: Generate customer-wise reports for analysis and decision-making